Impact of social Media Advertising on Brand Equity in emerging markets. Leadership, Education, Personality: An Interdisciplinary Journal, ISSN: 2524-6178, [S. l.], v. 18, n. 12, p. 1934–1952, 2025. DOI: 10.1366/4xf81182. Disponível em: https://sibe.rpress.co.in/index.php/jimr/article/view/701.. Acesso em: 21 feb. 2026.