THE VALUE OF ONLINE BRAND COMMUNITY PARTICIPATION IN CREATING A BRAND-CUSTOMER RELATIONSHIP. Leadership, Education, Personality: An Interdisciplinary Journal, ISSN: 2524-6178, [S. l.], v. 18, n. 10, p. 831–845, 2025. DOI: 10.1366/0wf9mg82. Disponível em: https://sibe.rpress.co.in/index.php/jimr/article/view/837.. Acesso em: 21 feb. 2026.