IMPACT OF AI ON PURCHASE DECISIONS IN DIGITAL MARKETING. Leadership, Education, Personality: An Interdisciplinary Journal, ISSN: 2524-6178, [S. l.], v. 18, n. 10, p. 874–882, 2025. DOI: 10.1366/2ve5rz83. Disponível em: https://sibe.rpress.co.in/index.php/jimr/article/view/881.. Acesso em: 21 feb. 2026.