The Impact of AI-Powered Personalization on Consumer Behavior in E-Commerce. Leadership, Education, Personality: An Interdisciplinary Journal, ISSN: 2524-6178, [S. l.], v. 18, n. 7, p. 1–77, 2025. DOI: 10.1366/8qfgdy07. Disponível em: https://sibe.rpress.co.in/index.php/jimr/article/view/841.. Acesso em: 21 feb. 2026.