Developing data-driven strategies for customer acquisition and retention. Leadership, Education, Personality: An Interdisciplinary Journal, ISSN: 2524-6178, [S. l.], v. 5, n. 12, p. 1–11, 2024. Disponível em: https://sibe.rpress.co.in/index.php/jimr/article/view/47.. Acesso em: 22 feb. 2025.