CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: EXPLORING THE NEXUS IN MULTINATIONAL CORPORATIONS

Abstract

The main focus of this study is corporate social responsibility initiatives and financial performance of multinational corporations. The research is supposed to contribute to the understanding of how CSRpractices impact the financial performance of the companies. In the study, the effects of CSRactivities on profitability, market value and shareholder return are examined. Findings from this research show how to maximize CSRstrategies