ASSESSING THE RELATIONSHIP BETWEEN THE LEVEL OF AWARENESS OF FINTECH SERVICES AND GENDER

Abstract

There is a constant and well-documented fintech gender difference, with males generally showing more awareness and uptake of financial services than women. This disparity persists across most countries and is affected by a variety of variables, including differing attitudes toward technology, security concerns, and socioeconomic inequality. The primary goal of this research is to determine the association between gender and fintech service awareness levels. This research revealed that the majority of consumers were aware of digital wallets, instant lending, payment processors, trading services, and online banking or e-banking FinTech services, and that these services are also the most popular among them. FinTech has acquired great traction in both the scientific and technological communities, as well as altered the financial industry, owing to its broad use of innovative technologies and financial sector development. As a result, the traditional financial system has been challenged by the emergence of new technologies in the FinTech space, forcing conventional institutions to simplify their approach to new model solutions, stabilize the market, maintain customer trust, and establish new institutions and start-ups.