Women’s Entrepreneurship and Digital Marketplaces in India: Opportunities, Challenges, and Pathways for Inclusive Growth

Authors

  • Dr. Nitin Kumar Author

DOI:

https://doi.org/10.1366/2aqst446

Abstract

Women’s entrepreneurship has emerged as a powerful driver of inclusive economic development in India. In recent years, the rapid expansion of digital marketplaces and e-commerce platforms has opened new avenues for women to establish, scale, and sustain businesses beyond traditional physical boundaries. This paper examines the intersection of women’s entrepreneurship and digital marketplaces in India, highlighting the opportunities created by digital platforms as well as the structural challenges that women entrepreneurs continue to face. Drawing on existing literature, policy reports, and recent examples from India’s digital economy, the study analyzes how digital marketplaces contribute to women’s economic participation, financial independence, and social empowerment. The paper also reviews policy interventions, government initiatives, and private sector programs aimed at promoting women-led enterprises through digital technologies. The findings suggest that while digital platforms significantly reduce market-entry barriers and expand economic opportunities for women, persistent issues such as digital literacy gaps, financial constraints, socio-cultural barriers, and limited access to networks remain critical challenges. The study concludes with recommendations for strengthening policy frameworks, digital infrastructure, and institutional support systems to ensure sustainable growth of women entrepreneurs in India’s digital economy.

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Published

2006-2025

Issue

Section

Articles

How to Cite

Women’s Entrepreneurship and Digital Marketplaces in India: Opportunities, Challenges, and Pathways for Inclusive Growth. (2026). Leadership, Education, Personality: An Interdisciplinary Journal, ISSN: 2524-6178, 9(12), 74-84. https://doi.org/10.1366/2aqst446