Green Product Innovations & Customer Satisfaction: An Empirical Study of Solar-Linked Insurance Solutions

Abstract

The growing adoption of renewable energy and increasing environmental awareness have created new opportunities for innovation in the insurance sector. Solar energy systems require financial protection against risks such as damage, fire, theft, natural disasters, and equipment-related losses. In this context, solar-linked insurance solutions can support customers by reducing financial risk while encouraging sustainable energy adoption.  The present study examines green product innovation and customer satisfaction towards solar-linked insurance solutions. The study focuses on customer awareness, product features, service quality, perceived environmental benefits, and overall satisfaction. For the study purpose 200 respondents were examined.  For accuracy & authentication various statistical tools like percentage analysis, mean, standard deviation, ranking, correlation analysis, and other appropriate statistical techniques are used to analyse the data.